Making the Most of Your Website or Blog

Making the Most of Your Website or Blog

Chances are you’re putting a lot of time, energy, and effort into your blog or website. Are you getting the results that you want? Are you achieving your online business goals? If not, you may not be making the most of your website or blog.

Test, Test, and Test Some More

The best way to make the most of your website or blog is to test what works and what doesn’t. There are many different things you can test and ways to test. Test headlines, test calls to action and test different content formats.

For example, your audience may respond more energetically to video content than they do to print content. Or maybe they prefer reviews over “how to” articles. Testing is the only way to know what your audience is responding to. Once you know, then you can adapt your strategies and tactics. Split testing is often the easiest method to test.

Analytics

Analytics is almost a website or blog essential. They tell you who visits your site, how long they stay there and what pages they navigate to. Analytics can also tell you the organic keywords used, or the link used, to find your website. Google Analytics is a free tool that makes it easy to create an account and then literally cut and paste a piece of code into your site’s code.

Just cutting and pasting code isn’t enough, though. You need to also review the analytics and base your strategy and decisions on the information. For example, if you find out that the majority of your visitors come from the south then you might create more content, promotions, and offers that appeal to that region.

Facilitate Engagement

If you’re not encouraging participation, comments, and interaction then you’re missing out. Create systems and opportunities to connect and allow conversation. Blog commenting is a start.

However, the posts need to ask questions and motivate responses. Even more, you want to reply to comments in a thoughtful manner that motivates more comments and feedback. Plug-ins that create forums, chats, and social media participation are another means to facilitate engagement.

To make the most of your website or blog, you want to create a stronger connection with your audience and visitors. By testing, using analytics to track the results, and by creating opportunities for conversation, you’re able to take your site to the next level. It strengthens your relationships with your audience and helps increase traffic, opt-ins, as well as conversions and sales.

– Steve Harrison –

I ask for your name and email because that’s how I’ll be sending you some of the best free resources daily, that have helped me the most since starting my own online business. This also includes paid products/services that have massively helped me as well. There is absolutely no obligation to ever purchase anything, you can spend the next few months benefiting from a ton of valuable free content from me if you wish. My aim is that you get huge value regardless of whether you ever buy anything. I will never recommend anything that I haven’t personally purchased myself. I will NEVER share your email with third parties, your privacy is very important to me. You can unsubscribe at any time from the bottom of any email that I send you. Anyway, now that’s cleared up – ENJOY the content, and the journey! That’s the most important thing. – Steve Harrison –